Activate Games — an interactive, experience-retail brand where guests play through tech-enabled game rooms — is Schedaddle’s anchor reference customer. Its Kuala Lumpur venue runs on the same model Schedaddle was built around: variable guest volume, training-intensive onboarding, and role-qualified staff who can’t be scheduled interchangeably.
Activate Games operates interactive entertainment venues — physical, tech-driven game rooms that guests book and play through in timed sessions. It is "experience retail": closer to an attraction than a shop, with demand that swings hard by day-part, weekend, and school holiday, and floor staff who guide, reset, and supervise game rooms rather than stand at a till.
That makes rostering genuinely hard. Sessions need the right number of trained guides on the floor at peak; new staff need supervised training hours before they can run a room solo; and demand is driven by bookings, not foot traffic. Generic shift apps treat all of this as interchangeable hours. It is not.
Schedaddle was designed against exactly this shape of business. Its auto-scheduler builds a coverage-complete draft that staffs peak windows first, rotates opening and closing duty fairly across the team, and anchors new-hire training shifts to a qualified manager so trainees are never on the floor unsupervised.
The day-view role painter lets a manager assign coverage by role in 30-minute blocks — who is running which room, who is on reset, who is closing — instead of just clock-in and clock-out times. For a venue where "a body on shift" and "the right trained person on the floor" are different things, that distinction is the whole job.
Activate runs on Roller, a booking and point-of-sale platform for attractions. Schedaddle’s live Roller integration reads booking and guest-volume data so the schedule can be built against expected demand rather than a guess — more guides rostered for a booked-out Saturday, fewer for a quiet weekday afternoon.
This is the connective tissue that makes demand-based scheduling real for an experience-retail operator: the numbers that drive how many staff you need already live in the booking system, and Schedaddle pulls them in rather than asking the manager to re-key them.
We are working with Activate to capture concrete before-and-after numbers — schedule build time, publishing lead time, and coverage accuracy against booked demand. We would rather publish verified figures than round numbers, so this case study will be updated with quantified outcomes once they are measured.
Activate Games is Schedaddle's reference customer in experience retail. Quantified outcomes are being measured and will be added here.
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